SEO full form in e-commerce|| Properties of SEO, working process & how search engine crawls?

SEO full form in e-commerce

SEO full form in e-Commerce: Search Engine Optimization.

SEO, full-formed as Search engine optimisation is the process of increasing exposure of any web property. However, this property may be a website, a static page, an HTML form or any kind of image. Moreover, SEO is also done to help a page gain higher rankings. It is not limited to pages only. Any piece of content either text, image or videos. Everything needs to be optimized properly to get higher rankings. There are millions of websites indexed daily. But after a certain time period, only those get ranked. That contains helpful content. And are completely optimised for the search engine. SEO helps those web properties to gain organic traffic. That is completely free and provides a continuous flow of traffic. Doing SEO can help you gain a ton of unpaid traffic to your website.


SEO was popular since the mid of the 1990s. It was done by the early web developers, content makers and webmasters. To make their websites rank higher on the search engine. It was the age when the oldest search engines were emerging. All they need to do. Is to publish their blog post followed by indexing their URL to the crawler. And then the crawler will crawl it and index it. Once, indexed then it will be ranked according to the content quality. And a ton of other factors fixed by the search engine. However, modern-day search engines have their own modern ways to rank content. It is different for videos and different for images or text. However, knowing SEO full form in e-commerce is worth it.


PROPERTIES OF THE SEO: 

SEO or search engine optimization is a process of making your websites search engine friendly. They help your content to get exposure to the search engine and hence in getting top rankings. SEO improves the friendliness of your website or web property. Making them capable of reaching a greater audience via the search engine. SEO is incomplete with keyword research. Researching the most appropriate keywords is necessary. SEO helps to improve your company's or brand rankings. With the help of keyword stuffing inside the text. Not only, text but videos and images are often required to be optimized. By putting the keywords in their description and alt text respectively.



HOW SEARCH ENGINES RANK ANY CONTENT?

The world-famous search engines like Google, Yahoo, Yandex and Bing. Have their own unique way of ranking content on their search engine pages. Moreover, they have their own algorithms that are written. According to their own unique policies. Helping them to rank the most compelling and helpful content at the top. Followed by the related images and videos after that. The webmaster is required to submit their URLs to the search console. Helping the search engine to know about the existence of that particular page.


Technically, and according to the software involved. Above all, the main work is done by the spider crawler. The spider crawler crawls the web page. And then extracts all the links present inside it. That points to some other page of some other website. The next step is engaged with indexing the data present on the page. So, the spider is engaged in finding out links and indexing the content on the search engine's server. However, the data is crawled after a fixed time period. Everything is done by the scheduler, engaged in storing dates and time of crawling.



HOW SEARCH ENGINE CRAWLS FURTHER?



  • After the process of crawling and indexing the content. The next step is engaged with finding quality content. A search engine is a storehouse of textual and visual information. It has only one work and that is to display information. To those who surf the web. But what if the user remains disappointed with the quality of content? What if a low quality and unhelpful content are ranked on the top?
  • It will simply make the search engine drown. So, every search engine tries to rank the most relevant and quality content at the top. However, competition is also an important factor in deciding the rankings of a piece of content. Greater the competition lower the chances of getting content ranked. However, webmasters are trained to develop a skill. Of what we call - keyword research. Researching a keyword is the only way. To find out keywords that have a good volume and low competition.
  • Since long-tail keywords are big. They are narrow in nature. Hence they are supposed to have low competition. So, search engines rank only those keywords. That contain quality content. Provided that a few people are working on the same.































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